Estée Lauder Introduces
Double Wear Stay-in-Place Flawless Wear Concealer SPF10
A New, Improved Concealer Formula
that Delivers the Look of Flawless, Perfected Skin!
Introducing NEW Double Wear Stay-in-Place Flawless
Wear Concealer SPF10, the latest addition to Estée Lauder’s popular, high performance Double Wear
Makeup franchise. This new and improved concealer formula not only delivers the longwear you have come to
trust, but also now features a natural satin finish you will love!
Infused with mineral-derived ingredients that are suitable for all skin types, this exceptionally lightweight cream
concealer immediately reduces the appearance of lines and imperfections, creating a perfected look of flawless
skin that lasts all day. With the Double Wear promise of up to 15 hours of longwearing, stay-in-place
coverage, New Double Wear Stay-in-Place Flawless Wear Concealer SPF10 is water, sweat, humidity and
transfer-resistant, to help prevent it from slipping, sliding or melting away during your busy day.
The concealer’s enhanced formula has been enriched with several new technologies and ingredients:
• New SkinFlex polymers help ensure longwear coverage that stretches with every expression, squint and
smile without ever settling or creasing
• A new Moisture Fill Complex infused with emollient ingredients, including Hyaluronic Acid and natural
oils, helps provide non-drying coverage with improved blendability and works to smooth skin’s
• A new, beautiful satin finish was created with a special blend of soft focus pigments and a luminous pearl
blend for skin that looks beautifully, naturally flawless all day.
• Enhanced with Vitamin E, and with SPF 10 for protection.
Featured in a new, modern and sleek elongated clear package with a flushed golden cap and Estée Lauder
signature blue deco, Double Wear Stay-in-Place Flawless Wear Concealer SPF10, is oil free, fragrance
free, non-acnegenic and Dermatologist tested with stay-true color that is transfer-resistant, non-drying, noncaking,
non-streaking and non-settling. Available in a range of 10 shades to suit every skin tone.
To apply, simply dot concealer over the desired area and use your finger to pat and blend. Alternatively, use
Estee Lauder’s Concealer Brush by applying concealer first to the back of the hand and then using the brush to
apply product to the desired area. Pair with Double Wear Stay-in-Place Makeup SPF 10 and/or Double Wear
Stay-in-Place Powder Makeup SPF 10 for the perfect complete face look.
When desired, quickly and easily
remove the concealer with Estée Lauder’s Take it Away Longwear Makeup Remover Towelettes.
Suggested Retail Price for Double Wear Stay-in-Place Flawless Wear Concealer SPF 10 is $22.00.
Availability: NEW Double Wear Stay-in-Place Flawless Wear Concealer SPF 10 will be available at Estée
Lauder counters nationwide, http://www.esteelauder.com and major international airports beginning in September