Have you ever wondered why some women never seem to age? Maybe it’s in their genes. With the launch of its newest scientific innovation ANEW Genics, Avon is giving women the power to look up to 10 years younger*. In celebration of this ground-breaking discovery, Avon names September 15, 2011 Be A GENEius Day. Avon scientists partnered with Italian researchers to discover a link between the “Youth Gene” and the skin. In honor of this revolutionary product, Avon is hosting sweepstakes on its social media channels, challenging followers to #beageneius. Join the movement by following Avon on facebook and twitter. The day also marks Avon’s 125th Anniversary.
Avon’s Army: 125 Years Strong!
In honor of the company history of first-to-market leading-edge innovation, Avon’s employees are rallying around Be A GENEius Day by posting “GENEius” pictures online. Check out Avon’s Facebook page for an inside peek at these smart, yet entertaining photos!
How can you and your readers join the fun?
1) On Facebook: Fans can enter Avon’s sweepstakes from September 6 – October 5 at AvonProductsInc Facebook page for a chance to win “smart prizes.” For 30 days, a Daily Winner will receive a full size product of ANEW Genics Treatment Cream. The Grand Prize Winner will receive a full size ANEW Genics Treatment Cream, a 16GB Apple iPad and Apple iPhone with a total value of $686! Now, that’s smart thinking!
2) On Twitter: For ONE day only, on Be A GENEius Day (September 15th), Avon is swarming the internet with a BE A GENEius Re-Tweet campaign. Simply re-tweet the hashtag #beagenius along with the phrase “I’m a GENEius because….” for an opportunity to win ANEW Genics Treatment Cream for you and your friends! Make sure to include the hashtag #beagenius in all re-tweets!
The Celebration Continues!
To further mark the importance of Avon’s 125th Anniversary, Andrea Jung, Avon’s Chairman and CEO, will be joined by special guest Mr. Jim Clark (grandson of David McConnell, Avon’s founder) and Avon Representatives at the closing bell at the New York Stock Exchange, just steps from where the company was founded 125 years ago. Following the bell ringing, brand ambassadors will distribute ANEW Genics on the floor of the New York Stock Exchange and invite people to join the BE a GENEius conversation.
Twitter: @AvonInsider #BEaGENEius
Facebook: @ AvonProductsInc