Las Vegas, NV (June 19, 2012) – The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its sixth successful year of matching leading specialty retailers with up-and-coming beauty brands in 2012. Companies from all over the world must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the “next big thing.” For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with important retailers, although, all show visitors are invited to discover these brands. CPNA is proud to announce the complete Discover Beauty line-up for 2012 with brands from Australia, Ireland, Italy, Japan, New Zealand, Sweden, and the U.S.
These participants are provided with high-profile visibility and key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships. For the first time this year, CPNA unveils the Discover Beauty partnership with BeautySage.com, the new e-commerce site founded by Dr. Mehmet Oz and Dr. Michael Roizen. BeautySage.com will host an exclusive Discover Beauty pop-up store that will feature three Discover Beauty brands from this year’s lineup. The three chosen brands will be announced onsite at the end of the first day of the show.
The Discover Beauty Affiliates are Layla Cosmetics, KARORA Cosmetics and Violent Lips. These specific brands have limited distribution and are working toward continuing to increase their exposure nationally and internationally. These brands receive the same key exposure on the show floor as the other Discover Beauty brands, although, affiliates are not guaranteed pre-scheduled meetings by CPNA show organizers.
All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception.
Below is the complete list of the 2012 Discover Beauty exhibiting companies:
BEAUTÉCAM – JAPAN
Beautécam is a social application, available on your smartphone, which allows you to check your skin type and search for people who have the same complexion. This innovative service provides information such as skin type, oil balance and moisture level by analyzing images taken of your skin. You can then share your results on social networking sites.
BIOELIXIA™ – AUSTRALIA
BioElixia is a new Australian scientific beauty brand, developed from over 10 years of world-first biotechnology research. Their patented TPM Delivery Technology is the foundation of their BodyShaper product – a revolutionary anti-cellulite cream that is scientifically proven to reduce the bumps and dimples associated with cellulite in 28 days.
CARRIBEAN JOE SKIN CARE COLLECTION – USA
Caribbean Joe Skin Care for the face, bath and body are newly innovated collections inspired by the authentic islands of the Caribbean…taking you and your skin to a total vacation! Each product is specially crafted to capture the natural beauty of the dazzling white sands, crystal blue waters and scents of the islands.
FAIRICHE – USA
Fairiche gives women the tools to reveal younger, smoother and more radiant skin. Utilizing new formula technologies and innovative ingredients, Fairiche creates problem solving skincare platforms, all enhanced with skin luminosity benefits. The formulas are developed with a luxurious sensibility without sacrificing performance. Fairiche uses safe, efficacious actives as opposed to unsafe materials that are commonly found in the marketplace.
FIBERWIG – JAPAN
Fiberwig is beyond mascara…it’s paint-on false lashes! Known in Japan as the “instant eyelash extensions in a tube,” Fiberwig is engineered to create the perfect lashes with twice the amount of micro-fine interconnection fibers. In addition, the long-lasting film coat around your natural lashes never smudges and can be easily removed with water.
GOLDFADEN MD – USA
GOLDFADEN MD is the only physician strength, dermatologist developed, natural skincare line in the industry. The highly efficacious, non-prescription skincare solutions utilize state-of-the-art technologies with active plant cells and antioxidant rich botanicals. The line is inspired by treatments developed in Dr. Goldfaden’s dermatology practice.
HEVIA MD SKIN SCIENCE™ – USA
Created by Oscar Hevia, MD, cosmetic dermatologist and founder of The Hevia Center for Research, the HEVIA MD SKIN SCIENCE™ line uses scientifically formulated active ingredients to help prevent skin aging and encourage rejuvenation. Highly effective and innovative, this line contains proprietary, patent-pending and exclusive ingredients.
LAYLA COSMETICS – ITALY
Layla Cosmetics has been creating trend setting and cutting edge products from Milan for over 70 years. Fusing the latest in technology along with an Italian fashion influence, Layla reveals their newest collections for the first time to the U.S. market unveiling ground-breaking innovation and nail art to the industry.
KARORA COSMETICS – IRELAND
Irish beauty brand KARORA, offers a natural and true skin care approach to faux tan. KARORA’s botanical bronzing collection delivers custom colour technology with natural and organic bronzing formulas, along with signature ingredients of açaí berry and argan to give you a beautiful, health glow.
MARULA THE LEAKEY COLLECTION – USA
Marula The Leakey Collection, is an oil that boasts higher levels of antioxidants than Argan or Grape Seed Oil, offering better absorption and hydration. Clinically-proven and physician-endorsed, this product offers superior protection against environmental stressors and damaging free radicals, which can lead to signs of premature aging.
NIKI SAINT PIERRE BOTANICAL COSMECEUTICALS – USA
NIKI SAINT PIERRE Botanical Cosmeceuticals is a groundbreaking facial skin care line of intensive overnight treatments that support the skins natural functions, restores nutrients and revitalizes suppleness. Free of parabens, mineral oil, synthetic fragrances and coloring, the end result is a healthy, radiant and youthful look.
RECIPE FOR MEN – SWEDEN
Created by men specifically for men, Recipe for men is pure hydration and energy for the skin. Developed in the harsh winters of Scandinavia, the formulations are carefully selected to fit a man’s needs. With oil-free textures that guarantee quick absorption and minimize shine, Recipe for men stands for logical skincare without fuss.
SCARLETT & GREENE – NEW ZEALAND
Made in New Zealand with pure ingredients and no nasty chemicals, Scarlett & Greene is the hottest natural, youth skincare range to hit the market. Combining the best of science and nature, this line is specifically formulated for the younger skin (13 – 25 years old). The unisex range is simple and effective – leaving skin clear, fresh and looking hot!
TEMPTU – USA
TEMPTU, the leader in AIRbrush Makeup was founded in 1981. With the introduction of the AIRpod Makeup System, TEMPTU has revolutionized makeup application for every woman – it’s fast and easy to use, and in just three steps and less than three minutes, you get results that are truly flawless.
VIOLENT LIPS – USA
Violent Lips is one of the fastest growing trends in beauty – being hailed as the “Future of Lipstick” by Allure Magazine. Available in various designs, these unique cosmetic grade lip appliqués are easy to apply, last up to eight hours, and have a smooth glossy finish.