ANEW Genics Treatment Concentrate from Avon A SKINCARE BREAKTHROUGH 10 YEARS IN THE MAKING

THE BREAKTHROUGH
ANEW Genics Treatment Concentrate, with patented YouthGen™ Technology is a skincare breakthrough serum that helps you look up to 10 years younger.* Genics Treatment Concentrate can be used with any skincare regimen.
THE INSPIRATION
Avon scientists were inspired by genetic research that uncovered a secret to human longevity. A leading university in Italy researched a group of individuals who led extremely long and healthy lives. This groundbreaking research revealed that some people who live longer and healthier lives, past 100 years old, have a highly active Youth Gene – this gene is inside all of us.
THE DISCOVERY
Avon scientists partnered with these researchers to discover a link between the Youth Gene and skin. This same Youth Gene that keeps the body healthy, helps keep skin cells acting younger, and as we age, its activity declines in skin. An increase in this Youth Gene’s activity boosts proteins that can help skin look younger.**
Using this revolutionary discovery, Avon scientists leverage the link between the Youth Gene and skin to develop ANEW Genics. As the first in the cosmetics industry with YouthGen Technology, Avon is revolutionizing anti-aging skincare.
THE TECHNOLOGY
Avon is the first with patented YouthGen™ Technology – designed to stimulate the Youth Gene to help skin cells act younger.** Anew Genics Treatment Concentrate is also designed with carrot and soy extract to help stimulate a youth protein.
 
THE RESULTS
ANEW Genics Treatment Concentrate is formulated with 2X the YouthGen™ Technology of Genics Treatment Cream and provides the following dramatic results:
INSTANTLY:
• Skin looks and feels firmer*
• Boosts skin’s moisture by up to 165%
• Expressions lines appear softer*
IN 2 WEEKS:
• Plumps the look of wrinkles*
• Dramatically reduces the appearance of discolorations*
IN 8 WEEKS:
• Look up to 10 years younger
*Based on a consumer perception study of women 45-59. **Based on in vitro testing.
THE PRICE: $45.00
ANEW Genics Treatment Concentrate will be available August 2012 exclusively through Avon
Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.
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