DETROIT – GMC is taking it to the house, and to the Internet, to help the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program raise awareness and funds to help the Foundation build custom, specially adapted smart homes for severely injured veterans.
GMC today is launching the #enlistme campaign in support of its national charity partner and to recognize and assist the estimated 16 percent of 9/11-generation veterans transitioning to civilian life with serious physical injuries.
Beginning on Veterans Day, November 11, GMC will encourage its fans, followers, employees, dealers and partners to upload an image of themselves making the American Sign Language symbol for the word “house” on their social media accounts, using the #enlistme hashtag. Supporters will be encouraged to challenge others to do the same and to make a donation to the Stephen Siller Tunnel to Towers Foundation in support of smart…
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