I might as well just head over to Sephora tomorrow and dump my wallet out on the counter. Please read this press release and see amazeballs photo below.
Bernie Madoff may not want to get a hold of these liquid assets, but be sure to keep a watchful eye on your
girlfriends! Presenting the newest addition to our 24/7 franchise: 24/7 Waterproof Liquid Eyeliner by Urban
Decay. Create runway-worthy eyes with the ease of a pro while leveraging your beauty portfolio via 11 knock-out
shades (guaranteed not to budge…after all, they are 24/7). Hide yo’ kids, hide yo’ wife… you know the spiel.
PRODUCT INFO
• Achieve clean, sharp, waterproof lines in an array of highly-pigmented colors that last 24/7. Each pigmentrich
eyeliner reflects light and dries down to a deep, glossy sheen.
• Ranging from matte to glossy and even shimmery finishes, our 24/7 Waterproof Liquid Eyeliners provide
unique and varied shades and finishes appealing to even those who shy away from liquid liners. Get the urge
to get wet!
• The new 24/7 Waterproof Liquid Eyeliner formula deposits vibrant color which glides on with such a finetipped
brush that it’s virtually impossible to mess up.
• The slim 24/7 Waterproof Liquid Eyeliner pen features an ultra-fine, easy-to-control brush tip made for
newbies and pros alike to draw razor-thin lines, winged cat eyes, or thick, bold chromatic lines of color.
• Packaged in a pen-like component reflecting the shade inside, each color is quickly identifiable from another
(since you know you’re gonna have to own more than one, if not the whole set) when you’re in a packing
frenzy.
INSIDER INFO
• For a precise liquid line, lean elbow on mirror – prevents shaking! Then, it’s all in the wrist!
• Draw down into the lashes so that the upper side of the line is perfect and smooth.
• Of course, the brush provided is 100% cruelty free, made from the finest synthetic materials.
24/7 WATERPROOF LIQUID EYELINER SPECTRUM
Bobby Dazzle – sparkly, bright pearl Revolver – sparkly, dark grey
Demolition – deep, matte brown Sabbath – deep, matte navy blue
El Dorado – sparkly, canary gold Siren – sparkly, mermaid tail blue/green
Perversion – carbon black Smog – sparkly, golden medium brown
Radium – bright, sparkly blue Woodstock – sparkly hot pink
Retrograde – glittery, deep purple
24/7 Waterproof Liquid Eyeliner (SRP $18) is available at Sephora, ULTA and select Macy’s locations. Or, online at
Sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com
Info provided by PR
Kind of (OK, really) dying to get my hands on Smog, Retrograde, and Bobby Dazzle. Do you have an Urban Decay color you always lean to? Smog is my go-to…
You can have it all. 